4 Surefire Ingredients To Fire Up Any Blog
This is a guest post by Alex from Blogging Toolkit.
I know what your thinking, another blog post about how to create a unique blog and how to stand out, however this is far from it. I’ve been doing a lot of research recently about what makes a blog successful and why do the readers become loyal fans of a blog and continuously shout their praises?
I narrowed it down to several interesting factors that I noticed a lot of them share, and it’s not your usual… he has a subscribe button at the top, or he’s been around for 5 years so he’s obviously going to be recognized. I’ve come across blogs that are as much as 7 years old and still don’t get much traffic, mainly because of poor SEO but mainly because of creating another generic blog thinking blogging is a quick rich scheme, and on the other side I’ve seen blogs less than a year old that have a thriving audience.
So what is it that makes the successful blogs stand out over some of the not so popular ones, and I can tell it’s not their SEO tactics of attracting hundreds of people through Google. There’s a lot more behind it!
1. Person behind the blog
Take your favorite blog; now think about everything you know about the creator of that blog. You know his or her name, you know if he/she is married or not, you know if they’ve got any kids, you know their dogs name, you know how they run their business…
So to put it simply you feel like you know that person quite well, right? When I like a blog it’s usually because I like the writer. You begin to develop a connection with them even though you have never met them or talked to them directly. You like them, so you go back to their blog and then you rave about them to everyone you know!
Correct me if you think I’m wrong in the comments!
Ok, maybe this one was a bit of an obvious one, but it’s true. Their content rocks, and you know it does. They got great posts updating you on the latest, giving you their newest tips and tricks and most importantly they sometimes, if appropriate, they try and add in how it’s worked for them.
But the important thing to remember is to write awesome content. You don’t have to post everyday, or even 3/4 times a week, write 1 or 2 bits of great content a week and that will be more than enough to start with. Pack them with info, facts and figures, your readers will love it and then rave about it!
The other thing is to diversify your content. So don’t always write, try a podcast or video. This way your readers can consume your great information in lots of different formats and gives them a variety.
3. The proof is in the pudding
This one is key, a lot of successful blogs, no matter what they blog about they show proof that what they are writing about works. Weather its wait loss or social media; you can often see the results of what they are doing, which in turn you will then believe and buy into. Being able to give results is key.
Now I understand that this isn’t easy for new blogs to do this, and sometimes by showing progress of your work is always encouraging to readers, and will also get them latched onto coming back to see how your progressing. If you have a new site give them a 6-month insight to how your blog is doing. Facts and figures are great but if you don’t want to show them to your audience try a general post on things you’ve learnt and picked up over time and also some of the mistakes you made. For example if you run a photography blog maybe you could show how your research for the blog has helped your photography get better and also some of the mistakes you used to make.
So lets rewind for a second. How did you come across that blog that you can’t get enough of? Most likely through another blog, they were being talked about, or had written a guest post or being interviewed. You need to join the community. Other blogs in your niche are not competition; you should be able to collaborate with each other, run joint ventures and make guest appearances to help each other and create more compelling content.
So get out there and start networking with other bloggers, from anywhere and everywhere you can. I can guarantee they will have traffic that your blog would never see in a million years unless you can set up joint ventures, conduct interviews, guest post and so on.
Great blogs haven’t become great because they’ve been around for a while, I’ve come across blogs less than a year old and they seem to have built a thriving audience, huge subscriber lists and have really joined the blogging community.
The key is to get yourself out there and build your brand, don’t confine yourself to your blog.
- Let your readers know who you, add an about page, let them know what you’ve been trying out and how your plans are going.
- Create great content and stop posting content for the sake of posting content because that will not bring in the visitors.
- Get involved in the community and join the conversation. You need to be on the streets (different social media platforms in this case) and listening and interacting with your readers.
- Now get out there and do it! But just before you go let me know your thoughts in the comments below and add your own ideas on creating a successful blog.
About the Author
Alex Fakhri is a blogger and a business lover. He is the creator of Blogging Toolkit, teaching readers how to create successful blogs and he also helps small business create an online presence.