Content Curation Guide For Bloggers-Take Advantage Of The Curation Nation!
My experience with content curation goes way back to when I was about 13 years old. There was no internet; the term blogging was unheard of. But I still managed to curate content. Can you guess how?
I recorded a few songs I really liked from a local radio station and created an audio tape! My goal was to collect the songs I liked to listen to, and listen to them when I wanted to (as opposed to waiting for the radio channel to play it!)
Decades later, the underlining principle for content curation still remains same. It’s the number of “mediums” that has extended, far beyond the music tapes!
What is Online Content Curation?
Imagine you have been asked to be DJ at your best friend’s birthday party. You agree to it, mainly because you can’t say no! What would your next step be? Along with the equipment you need, you will start compiling a several songs to play at the party.
In this case, the content curator is the DJ (YOU). You “curate” the content so that other on the dance floor can “consume”.
What songs would you add to keep the dance floor alive? Importantly, what songs will you play so that you won’t get boo’d off?
That will depend on the audience, right?
If it was a teen party, then your mix would be more hip, modern etc
If it was a perhaps middle aged crowed, would play the same “curated” content?
Yes, that was the analogy I gave to a fairly non-tech client a few days ago.
How Bloggers Can Take Advantage of Content Curation
Producer – You are the Content Curator
Blogosphere is filled with endless amounts of content. Most of it is bad! There’s a handful that stands above the rest and that’s what you should curate.
* By curating some of the best blog posts that are out there, you add value to YOUR audience.
* You can expand your audience by using other curation platforms. E.g scoop.it etc
* These types of content curation blog posts are great when you don’t have a lot of time to write a new blog post for your blog.
* I have noticed that when I give recognition to other bloggers, that other bloggers also promote the post!
Let me be very clear. Content curation doesn’t not mean duplicating someone else’s content.
The content you curate, has to be relevant and add value, beyond the original content.
As a producer, you can create a new blog post, based on any of the above curation types.
Here are some ideas,
1. Curate your own blog post content
You can create a new blog post based on your old blog post content, provided it’s “evergreen” content.
2. Curate blog posts based on niche topic
example : 6 Unforgettable Blog Posts of 2011 About Blogging
3. Curate blog posts based on a theme
example : How Blogging Daddies Got Blogging Advice From Their Adorable Toddlers
4. Don’t just limit to text, curate video, graphics or picture etc
example : 37 Videos That Will Blow Your Mind and Inspire Renegade Action
Consumer – Your Content is being used by others
This is where you present your blog content so that it can curated by others.
Based on who picks up your content it can lead to massive traffic.
Here’s what you can do to catch the curator’s eye! (Awesome slide design, wouldn’t you agree?)
I have been “playing the field” with content curation for a few months now. There are specific tools/platforms that I used to curate content. I am happy to say that it bring in more traffic than I initially anticipated! There’s much more to cover within this topic. Stay tuned! In a future post I will give exact steps on how you can also use your blog, as curation candy.
Have you tried out content curation for your blog? What curation platforms are you using?