Do Bloggers Need To Create A Vibrant Social Media Presence In Every Platform?
Twitter, Pinterest, Facebook, LinkedIn along with various other social media platforms keep spawning with each passing day. As a blogger, you feel compelled or pressured to participate in every social media avenue. Often, it can seem as if it’s impossible to make a significant impact on any social mediate site, without spending several hours each day.
So, I have a few questions for you to chew on today.
Have you felt as if social media presence is getting out of hand?
Ever feel like you don’t have enough time in the day to engage and be active in ALL?
Which leads to the main topic of this post.
Do you HAVE TO be EVERYWHERE in EVERY social media platform?
note: Heads up, this is an “opinionated” post. I am aware that not everyone will agree with what I am about to say. Leave a comment below, I’d like to hear what your thoughts are.
Well, it certainly helps to be everywhere. The more exposure you get with every social media platform the more traffic, brand awareness etc you will get.
Many pro bloggers/businesses (that have enough dollars to spend!) spend lavishly to build a thriving audience on all these old, new and emerging social media platforms.
But, what if, your blog revolves around just you?
What if, you can’t afford the time or the money, to outsource such actives on a long term basis?
Gone are the days, where blogging was just about writing something you wanted to and publishing it!
Nowadays, you have to write, pin, post, like, friend, follow and what not.
One common advice that’s dished out for better social media productivity is the idea that you should just spend 30 minutes a day.
I have tried this approach but fall short because just 30 minutes a day is not sufficient for me to create a vibrant social media presence in every platform.
So how do you choose which one to focus on?
1. Utilize a social media platform that aligns with your blog demographic
You don’t have to be everywhere. Be where your audience is.
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In order to do this efficiently, you need to dig up some statistics on the particular social media platform. Then see whether the demography aligns with your targeted audience.
Let’s me take Pinterest as an example.
Here’s the much popularized demography of Pinterest.
So before spending too much time and effort on promoting your blog content on Pinterest, you need to see whether it’s a place your blog audience is hanging out.
2. Have a clear idea of what you wish to achieve with the particular social media platform
What is it that you want to get done ? Do you want to increase your email subscribers? Get more traffic to your blog? Get more online orders for your product?
- 1. Try out each social media platform for a specific period.
- 2. Keep a log of what you do for that particular platform on a daily basis.
- 3. TRACK and analyze the results.
If you are not seeing results based on the time and effort you put in, you will need to evaluate whether you really, need that particular social media platform.
So, what’s your take on this? Do you believe that bloggers should be in every social media platform?