Do Bloggers Need To Create A Vibrant Social Media Presence In Every Platform?

Twitter, Pinterest, Facebook, LinkedIn along with various other social media platforms keep spawning with each passing day. As a blogger, you feel compelled or pressured to participate in every social media avenue. Often, it can seem as if it’s impossible to make a significant impact on any social mediate site, without spending several hours each day.

So, I have a few questions for you to chew on today.
Have you felt as if social media presence is getting out of hand?
Ever feel like you don’t have enough time in the day to engage and be active in ALL?

Which leads to the main topic of this post.
Do you HAVE TO be EVERYWHERE in EVERY social media platform?

note: Heads up, this is an “opinionated” post. I am aware that not everyone will agree with what I am about to say. Leave a comment below, I’d like to hear what your thoughts are.

My take..
Well, it certainly helps to be everywhere. The more exposure you get with every social media platform the more traffic, brand awareness etc you will get.

Many pro bloggers/businesses (that have enough dollars to spend!) spend lavishly to build a thriving audience on all these old, new and emerging social media platforms.

But, what if, your blog revolves around just you?
What if, you can’t afford the time or the money, to outsource such actives on a long term basis?

Gone are the days, where blogging was just about writing something you wanted to and publishing it!
Nowadays, you have to write, pin, post, like, friend, follow and what not.

One common advice that’s dished out for better social media productivity is the idea that you should just spend 30 minutes a day.
I have tried this approach but fall short because just 30 minutes a day is not sufficient for me to create a vibrant social media presence in every platform.

So how do you choose which one to focus on?

1. Utilize a social media platform that aligns with your blog demographic

You don’t have to be everywhere. Be where your audience is.

You don’t have to be everywhere. You have to be where your prospects are.

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In order to do this efficiently, you need to dig up some statistics on the particular social media platform. Then see whether the demography aligns with your targeted audience.
Let’s me take Pinterest as an example.

Here’s the much popularized demography of Pinterest.

So before spending too much time and effort on promoting your blog content on Pinterest, you need to see whether it’s a place your blog audience is hanging out.

2. Have a clear idea of what you wish to achieve with the particular social media platform

What is it that you want to get done ? Do you want to increase your email subscribers? Get more traffic to your blog? Get more online orders for your product?

  1. 1. Try out each social media platform for a specific period.
  2. 2. Keep a log of what you do for that particular platform on a daily basis.
  3. 3. TRACK and analyze the results.

If you are not seeing results based on the time and effort you put in, you will need to evaluate whether you really, need that particular social media platform.

So, what’s your take on this? Do you believe that bloggers should be in every social media platform?

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14 Responses to “Do Bloggers Need To Create A Vibrant Social Media Presence In Every Platform?”

  1. I don’t think that bloggers need to be on every social media site. There are better ways to do it, set a specific amount of time for your one favorite social media site, then set up all your automation around that one particular site – may be facebook, so that whatever you post gets spread across all the other sites you can’t be present all at once. This way you’ll be in one place and at the same time will have a wide presence. Leading to more traffic and better use of social media.

    I haven’t yet implemented the automation that I just mentioned. Just a thought that crossed my mind when I read your post.

    Dr.Spencer Jones
    Dr.Spencer Jones recently posted..What To Do If Your Website Disappeared From Google ?My Profile

  2. Yes, I believe social media presence should be a mix of automation and “manual”.
    It does save a lot of time and makes the engagement more personable.
    You just gave me an idea for another future post! Stay tuned :-)
    Shamelle recently posted..How To Apply The Laws Of Likability To Increase Your Social CurrencyMy Profile

  3. Hey Shamelle,

    If we can focus our energy at the places where we can get the most from, we will notice more of the results we hope for.

    Being everywhere can be an excellent way of being seen and it sure does give people that impression but it requires a lot of dedication.

    I’m using a combination of both. If that even makes sense. I’m always at the core places and expand out to new blogs every now and then.
    Simmeon recently posted..10 Things You ABSOLUTELY Need To Know Before Starting A New BlogMy Profile

  4. Very good information. I often used to wonder if every single social media tool is required or not. Some hard core marketers must be experimenting with all the things available to them under the sun. But all in all, manual is the best in my opinion.
    Shalu Sharma recently posted..Ladakh: Visit The ParadiseMy Profile

  5. Hi Shamelle,
    Being on social media sites gives you a lot more audience and a wider platform to spread and promote your content. But yes, that does not mean that you need to spend hours and hours in just promoting your website in these platforms. Mere content publishing is not good enough for a blogger to gain audience and visitors but in my view, there should always be a balance in your off-site and on-site promotion. Thanks for this awesome article.
    Vineet Saxena recently posted..5 Biggest Backlinking Mistakes to AvoidMy Profile

    • Good point Vineet, there should always be a balance in your off-site and on-site promotion.
      I feel most of us tend to focus more on the on site promotion. Sometimes more than necessary :-)

  6. I’m very PRO having a strong social media presence on all platforms that have your target demographic on them. We’ve recently started using Facebook advertising and it’s terrific!

    Thanks for the read.

  7. Hi Shamelle,

    As with just about everything online, I think it’s much better to FOCUS than to try to get your feet wet in every single social media site out there. I think a ton of people fail online because they don’t focus and they feel like they need to get involved with every new thing that comes along.

    My advice is always to get good at ONE thing before you move on to the next one. Find the one social media platform that works best for your niche/audience and focus on that. When you have a strong following there, then branch out, but don’t feel like you have to get involved in EVERYTHING or you’ll quickly find you’re barely involved in ANYTHING.

    Spreading yourself too thin is one of the worst things you can do online if you want to succeed.
    Derek recently posted..Text Your Ex Back Review • Does Michael Fiore’s PDF Work?My Profile

  8. Hello Shamelle,

    I just want to thank you for this great article. I’m a relatively new blogger looking for ways to increase my visitors. Lately I’ve been trying to figure out how I should go about promoting my blog with social networking sites and it has really been overwhelming. I don’t even know where to begin. Your article has made me think I should just focus on a few of the larger social networks and forget about the rest.
    Mike Howg recently posted..BlogPunch is a CommentLuv Enabled BlogMy Profile

  9. I’d say it’s not bad to BE everywhere, because this provides another contact options or link to your website, at least it blocks your name.

    I think the question should be more like “Do Bloggers have to be ACTIVE everywhere?”. Too many networks = too much time to invest. Better sit down and improve your writing and only use those networks that help you reach your target audience.
    Robert recently posted..Die Kunst der digitalen SelbstvermarktungMy Profile

  10. Hello Shamelle.
    Wonderful post you have here, which brings forth some thought on the topic.

    We would all just love to have a global presence and be everywhere but realistically, there are far too many sites to effectively cover.

    My take is that it is better to have a presence on a limited number of sites where you can maintain an active and engaging profile. Otherwise, too many “outposts” end up being little more than bulletin boards in most cases.

    There is no set number with regard to how many but rather, how many can one effectively maintain. As you’ve pointed out, the time investment can be steep. :-)

    I like what you are doing here, keep up the good work.
    Jimi Jones recently posted..Heading to PortMy Profile

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  1. Twitter Productivity Tips for the Overly Busy Blogger | Better Blogging Ways - January 23, 2013

    [...] This was a dilemma I faced about 10 months ago. (In one of my previous posts I was deliberating whether bloggers need to create a social media presence in every platform [...]

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