FBinfluence Facebook Course – How To Do Facebook Marketing The Right Way

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A few days ago I bought FBinfluence(also known as Facebook Influence) a video based Facebook course.
Anyone who knows me, knows that I don’t spend much on ebooks/e-courses etc and I don’t get derailed by fancy sales pages! The 3 main reasons I bought this was because

1. Facebook is a marketing opportunity that I couldn’t ignore anymore. Facebook reached around 1 trillion page views in June 2011 and everyday Facebook users all over the web comment or like about 2 billion times(So the stats say!) I felt like I was missing out on a lot by not capitalizing on Facebook for any sort of promotion for blogs, blog posts or videos. So I wanted to learn more about how I could get more traffic, leads and sales using Facebook.

2. FBinfluence is a set series of training videos which was delivered by Amy Porterfield, Lewis Howes and Sean Malarkey.
I’ve been reading their blogs for over a year now, and going by what I’ve read, I knew that the content would be of high standard and not just another “quick scheme”.
For those of you, who haven’t heard about them,

• Amy Porterfield is the author of Facebook Marketing All-in-One For Dummies. Did you know that she was working for Tony Robbins directing content and marketing for his events.
• Lewis Howes is a retired football player, who’s now a social media expert! He already has two very successful courses about Linked Influence (teaches How to use LinkedIn for traffic, sales), Video Traffic Academy (which is about using video to get more traffic and dominate search engines)
• Sean Malarkey’s insights into marketing and social media have been helping professionals new to the space as well as industry veterans. If you’ve had a glimpse of his blog, you know he really adds value with every blog post.

3. 60 day money back guarantee
If in case this turned out to be a crappy Facebook course, I could just return the money and get the money back. No financial loss!
Click here to watch video and learn more about FBinfluence

FBinfluence – Facebook Marketing Course Content

FBinfluence – Module 1: The Foundation of Facebook Success

The first module is mainly for Facebook page optimization.
It starts out by teaching you the 9 Facebook marketing rules that every Facebook marketer should know before starting Facebook marketing. Believe me I wish I knew all this earlier! Then you’ll also learn the basics of creating a branded Facebook fan page, how to welcome your new visitors to your Facebook page using a “welcome tab”. I had not heard about the welcome tab and most Facebook pages I’ve come across don’t lack this tab.
It also gives details about how you can find a community manager for your page and also takes you through the page dashboard.

FBinfluence – Module 2: Growing a Lucrative Fan Page

This module is all about attracting fans to your Facebook page. Where can you find Facebook fans? How can you find them? You’ll get to know several strategies that can really increase the number of your fans you have.
One of the biggest struggles a Facebook marketer has to face is conversion. You have a page, you have fans but there’s no profit from the Facebook page! I have experienced this frustration myself and I was happy to see a section on how you can use your Facebook page to increase lead.

FBinfluence – Module 3: Creating Massive Engagement

By now you have your Facebook fans, but how do you keep them interested? How do you make them comment? What sort of content do you need to post to increase fan engagement? Basically, how do you build relationship with your fans? That’s what this FBinfluence focuses on.
The good thing here is that you get the materials you need to analyze and monitor your performance.

FBinfluence – Module 4: Fans into Super Fans

Ever considered delivering customer service via your Facebook page? A way you could get free advertising on Facebook? A cool trick I learned was on how to turn photos on the Facebook page to free advertisements! There much more about running a high profitable Facebook ad campaigns.
This module is also dedicated to teaching you about creating a online store for your Facebook page, where you can earn more money.

FBinfluence – Bonuses

The usual tendency once you buy a course is that you’ll go through it and then forget about it! But FBinfluence, won’t let you forget about it! At the end of this module there is an action plan that you SHOULD follow to get your business on the right track with Facebook. There’s no escape, you have to put what you just learned into practice!
FBinfluence – Bonus #1: How to Create Your Social Media Strategy to Rapidly Increase Exposure It’s a PDF presentation on how you can get rid of the “social media” pressure off yourself so you can focus on your expertise.

FBinfluence – Bonus #2: The Three-Step Lead Generating Facebook Blueprint Another PDF which is sort of a blueprint on how you can convert Facebook fans to your newsletter or email list.

FBinfluence – Bonus #3: “Change Is Good” This is a comprehensive 54 page PDF which explores new Facebook features and how small business can embrace and leverage these changes to create a more profitable business.

FBinfluence – Bonus #4: How to Cash in on Facebook Places and Deals Contains strategies business can consider. There’s a 51 page presentation which details how you can leverage the 4 type of deals.

FBinfluence – Bonus #5: Turning Fans Into Super Fans This is a useful guide which visually describes the progression from Potential Fan to Super Fan.

This post ended up being a bit too long but I hope it was comprehensive enough for you to gauge the quality of this Facebook course. Learn more about FBInfluence.