Great Blogging Tips I Learned From Social Triggers By Derek Halpern
It’s in my nature to learn from others who are better than me. I apply a similar learning approach for blogging as well. A few weeks ago I started a blogging series by writing about things that I’ve learned, put to action and seen results.
The previous post on this series was based on Smart Passive Income By Pat Flynn
I never expected Pat Flynn himself to come over to this blog and leave the first comment! I was in awe of disbelief for sometime!
And now let’s step into today’s “guru”.
Derek Halpern from Social Triggers, is known for applying psychology research for marketing/blogging to gain better results.
If you’ve heard Derek’s podcasts or watched videos, you’ll notice that he has a “commanding” personality, knows what is talking about and always ends with actionable tasks that people can put to use.
If you haven’t implemented these by now, I really encourage you get started!
How to Use Short Line Lengths to Impress One-Off Visitors
In the post What’s the Perfect Width for Your Online Content? it was revealed that
Online readers comprehend shorter line lengths better than longer line lengths
Derek mentioned a sneaky trick that will get people to read at least the first few lines of the blog post.
I use that trick in this blog post too.
See more examples,
Figured out yet? The trick is to use a half-width image just below your headline.
I continuously strive stick to this advice. Just to weed out the monotonous nature I try to vary the placement of the image occasionally.
How to choose a color for high conversions
The blog post, What’s the BEST color for high conversions? was such a curiosity creator! When reading it, you’d think that Derek would reveal an actual color! Well, he did; but it wasn’t what I was expecting.
The key takeaway was,
It’s not about any one color. It’s about finding the right color that stands out from the rest of your design.
Basically, there needs to be a distinction between “action” colors and “passive” colors.
In this blog, the action color is light blue.
However, I had a shades of dark blue in heading too, which were not “clickable”. So, I took the advice and changed some things around.
Now, if you see a light blue link (or any text in blue!), that means you need to click it 😉
How to write well research comprehensive posts that add value
Derek doesn’t publish new posts often; but when he does it’s highly valuable and there’s always something new that I learn from his posts.
This is something I am working on and trying to adapt; publish well research posts that bring value to my audience. This is by far the most difficult thing to do, consistently!
It’s easy to write list post such as
17 Blog Design Improvements That Can Be Done Under 5 Minutes
than a 5 hour post (research, experiment, write!) like
How To Prevent Copy Paste Bloggers & Auto Bloggers From Stealing Your Blog Post Content which was over 1000+ words.
I must admit that keeping to a weekly publishing schedule and delivering gems every week is tough! So I use a mix of about 10% list posts and 90% research posts on this blog.
Are you a social triggers fan? What actionable advice have you applied in your blog and seen results?