How An Ordinary Blog Post Turned Out To Be A Link Bait Post: Case Study
With every blog post you write, you want to get more shares, more comments and even more links.
Can you think of such posts in your blog? Any post that stood above the others?
Is it a coincidence?
Is there a “strategy”?
Today, I thought of analyzing one of my old posts. I would like you also to do the same by looking at your blog post achieves. (see the action points towards the end of the post)
Never in my wildest dreams did I expect it to be a such a link bait post.
I was writing an “ordinary” blog post, where I wanted to share my experience and help others who might be in a similar situation. (That’s usually the intention of every post I write!)
It’s been about 3 month since I wrote the post. I didn’t do any “out of the ordinary” blog post promotions, but to this day it still get links and views!
This post has turned out to be an “evergreen” post that gets links even to this day!
So what’s this post I’ve been talking about,
Niche Site Disappeared From Google Results After Penguin Update What I Did To Recover
Even a few days ago, this post was linked to on Problogger! (Search for Shamelle within ProBlogger you’ll find the post)
So, I thought of revisiting the post to see if I could figure out, the “secret source” (if at all any!). Here are a few reasons why I think so many people linked to it. (Would love to hear your comments/opinions too. Please leave a comment below)
1. The blog post was “timely”
Google just updated their algorithm and a lot of people were in a similar situation. They didn’t know what had hit them or how to recover from it.
Other bloggers writing about the Panda update came across my blog post and was generous to link back to my blog post, to fuel their conversation.
2. I solve a problem many people were struggle with at the time.
When I was tying to figure out to get my blog re-indexed again I didn’t even think of writing a post at the time. All I wanted to do was get that niche blog on the first page of Google as soon as possible. I kept a note of what I did to the niche blog. It was mainly for my benefit so that I won’t forget what I did and didn’t do! After a few days, I was surprised and relieved when it was ranking in Google again.
So I thought if I write about it, it will help others too.
Indeed it did! I got loads of links from forums where other bloggers linked to my post because the steps I provided worked for them too!
As a result, I got several links from Forums which discussed similar issues.
3. It’s in the title
To the point, there was no bluff, the title was clear on what the content was. (If I say so myself ;-))
It had a problem – “Niche Site Disappeared”
It had proof – the title mentioned that I solved the problem
“Curiosity stirring” – Makes people wonder “How did he/she do that?”
SEO blend – included the main keywords people would type in when searching for a similar problem in Google. The post ranked well in Google.
Even today(at the time of writing this post!), if you type “Niche Site Disappeared” in Google, my post will be the first result in Google!
4. It’s in the content!
Delivered on the title. My post was based on several days of trial and errors. It included sufficient details which made it easy for others. Overall, the post was comprehensive and well researched.
I’ve seen many posts that have scrumptious blog post titles but when you read through the post, you have to kick yourself for clicking through the link, and wasting time on the post!
5. Personable – emotional appeal
I could have just written “just the tips” only but I didn’t. Instead, I wrote about the background of the particular niche blog, that got de-indexed from Google. The reason behind this was I didn’t want anyone to conclude that it was just another spammy niche blog that got de-indexed. I wanted to highlight the Google casts a nasty spell on “Good” blogs too!
At the time of writing the post, I didn’t write it with the intention of having an emotional appeal. I felt like I should tell audience about the background of the niche blog. On it’s own, it carved into a good story I guess.
Repeat and rinse!
When you have been blogging for a long time, it’s important to look back at content you have written and see what has worked.
In this post I focused on a successful post. It’s equally important to re-visit those posts that haven’t got any comments, shares etc as well and do a similar analysis on why it didn’t work.
Your turn now,
- 1. Go through your blog content achieves
- 2. Pick a post that has done well within your blog
- 3. Similar to what I have done above, ask yourself, why you think that blog post stands above the rest
In the comments section below,
Leave a link to your “best” post and why you think it was well received by others.