How To Improve Your Google Local Search Rankings – My Google Business Group Presentation

I was invited to speak at the Google Business Group regional event last week.

Overall there were 5 speakers, 2 were Google employees and 3 locals (including myself). Sharing the podium with Google employees was an awesome experience!

I spent a great amount of time preparing for it over the last 2 weeks. From finding useful content, putting the slides together to practicing the talk. (after all, I had to be on par with Google speakers!).
As a results, you would have noticed less activity on this blog. But I’m back on track again and have some posts lined for the the next couple of weeks.

Anyways, The topic I choose to speak about was on improving Google Local Search Rankings. It’s one of the most under utilized areas in terms of search engine optimization.

If you have a business that has a physical location (for example a restaurant, hotel, real estate business etc), you can benefit from increasing your rankings with Google local.

This presentation contains actionable tips that you can put in to practice right away, to improve your rankings in Google Local. Here are the slides..

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28 Responses to “How To Improve Your Google Local Search Rankings – My Google Business Group Presentation”

  1. Hey Shamelle, awesome presentation on local SEO. I was surprised to know that 73 % of online activity is related to local content.

    That sure speaks volumes about the importance of local seo for every business. Thanks for sharing these tips Shamelle.
    Dr Kavita Shaikh recently posted..6 Criteria to Select Best WordPress Themes for Your BlogMy Profile

    • Thank Kavita. Local search has more significance that we realize. Most local business websites have a lot to improve on. I had a tough time finding examples to put to the slides :-)

  2. The slide stuck after 12 but i will come back again. If we are having local businesses to promote then being spotted on the local search is the most beautiful thing that can happen to use
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  3. Awesome topic Shamelle! Local and geo-targeted marketing is way under utilized like you said. This type of marketing works wonders with any small business.
    Steve Noriega recently posted..Real Estate Marketing: Outsmart Your CompetitorsMy Profile

  4. Very good tips on how to improve local seach engines rankings. Very well presented. Clearly you have put in a lot of effort in the slides and it is clear its a job well done. This information is very good for local business and targetting local results.
    Shalu Sharma recently posted..Pangong Tso LakeMy Profile

  5. WOW! seriously, it was a great presentation you’ve aced it!
    Arslanh recently posted..10 awesome Windows shortcuts that you might not know!My Profile

  6. Nice presentation on local SEO! I like how you don’t overwhelm the business owner with way too much information – just enough to get started with the important parts. And you start by showing them how customers will find them online. The slide of the contact page and website footer were helpful ways to think about location placement.
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  7. It makes me understand that local SEO is really important. Thank for the presentation.

  8. Its really a nice presentation that you have come up with. Am sure it must have been taken quite well by the audience as well. Seems, you must have spent quite a lot of time in researching and making this.
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  9. Google Local search is the best way to rank in your city to improve your leads without any charges.
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  10. Nice presentation its really informative and useful to us, thanks for sharing with us..
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  11. I loved the article. Will link back for your own internet
    site. Please post much more frequently when you have the time.
    Gives Thanks!
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  12. Hello Shamelle
    Great information about Local SEO ranking. Now days it is having more importance for any business
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  13. Thank you very much for the nice sharing…
    This is great presention and useful information to improve SEO.
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  14. hi,
    Awsome Information for the Local SEO thanks for sharing it.

  15. Good information shared thanks Are there any relevant case studies or experiments on how much Google Plus influenced the search engine rankings of a website/webpage?
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  16. The main power in my opinion is author function. The photo in serps is really great tool to get viewer attention even if you are not in first 3 places.
    From what I see g+ looks like friendly space for freelancers and small business.
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  17. Nice Slides. Trying to explain all that verbally to a client is hard to keep on point without tons of questions changing the direction of the explanation. This slide makes a massive difference. Thanks for the ideas.
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  18. Awesome blog post.. This blog post would surely help people to get their websites ranked in google & other search engines high with a little effort..
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  19. Congratulation Shamelle.
    Nice article about local ranking. It will definitely help me. Thanks for such a information. free membership

  20. Hi Shamelle,
    Really nice post and great information for SEO beginner.

  21. Thanks for the information Shamelle. I can not help but feel some people are left at a disadvantage with Google places.

    Say one person lives in a small village near a city. Because that person lives in such a rural area with a low population he has to ply his trade in the city. Therefore it is logical for that person to want his business to appear in the city he works. Am I correct in thinking that Google prefers area codes closest to the city center when showing results? Even if the villager got his website to the top of the places results the listing with his village address would probably deter many potential customers in the city. Have I got this right?

  22. well i think ranking in local search is totally depends upon quality of our sites as well on content and nowadays SEO is just show off nothing else

  23. many thanks shamelle.
    local search is really important as you mentioned.
    your points are very useful

  24. Hi,
    I love your presentation. Good ideas to increase SEO. I will be happier if you share more some cases of some sucessful people who followed tips shared on your slides :-)

  25. I agree google local search is the great option to get free traffic from google many people are benefitting from this but some people don’t know at all about this.

    Welcome back to your blog.
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  26. a very nice presentations indeed. most of the people pay alot of money to SEO companies to get their ranking improved but you have shown a better method
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  27. hey shamelle

    what a great presentation on google local search engine.I really do not know about this until i come across this article.This article has made me understand everything.thank’s for sharing with us.
    Hope to listen more from you
    thank you… :)

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