How To Make Your Brand Presence Intact On Google’s SERP
note: This is a guest post by Michael Evans who is a contributing author at Phsacca.com
Have you ever Googled your name? If not yet, at some point of time, you will surely be. Now, what do you see when you google your name? If you see sites or profiles that are not yours, I can dare say that you need to do some personal SEO to give your brand presence a boost. Wondering what could be the purpose of pushing yourself through the SERP:
It will do reputation management for you, means it will push all the negative feedback of the first page of SERP.
Your brand name will be dominating the SERP.
Here are few things that you can do to give your brand presence a push:
Google + profile
If you do not have any profile in Google Plus, I think you need to have one. Without having Google Plus profile, you will find it hard to rule in the SERP. Now do not fill out the G+ profile haphazardly because you are going wreak havoc with your G+ snippet. Title of the snippet is going to include your Name. So, do not use your nickname here. Upload a nice looking picture of you because this is going appear right in the snippet. Now comes the most vital part of – description. This section will contain Tagline, your occupation, Employment and of course the introduction that you have added. Once you are done with them, you will just be fine.
Have a Blog
Here I am not talking about wordpress or blogspot blogs because it is of no use to build a brand on sites that you have no control. So, buy a domain name. It would be great though if you can manage to get a domain with your name. However, if you do not get it, do not be disheartened. Here are the few things that you need to do to make sure that it will rule the SERP when searched with your name:
Use your name in the URL if you do not get a domain with your name.
You need to have an About Us page in the website.
Add Your name somewhere in the title.
Make sure all your social profiles are linking to this website.
You can take your personal branding to next level with Google’s Authorship markup. By enabling Google Authorship mark-up, your image will appear when a key phrase is triggered. It will help you increase click through rate and help you establish yourself as a brand.
This is another social media site where you need to have your account on at any cost. Though Twitter and Bing are hobnobbing with each other, Twitter still ranks high in Google. So, get your account on Twitter and have a link to your main website from there.
Linked In Profile
Presence of LinkedIn is ubiquitous and that being said, you need to make fine tune your profile to make it search engine friendly. This can be done by following the below steps:
Change the profile URL. Numeric URLs are of no use, you need to put your name in the profile URL so that search engines can associate this to your name.
Double check that the profile is visible to the public because search engines are unable to crawl hidden profiles.
Company name, Position, Locations etc are some fields that will appear in search engine snippet, so make sure that you have fed them with exact details.
In the “Website” section, you need to add links to your blog and other social profiles.
I hope you are already active in facebook given its enormous popularity. Although I accept that Facebook is for chilling out and this account has got nothing to with your branding, it would be great if you can manage to have a vanity URL for your FB profile. Just a request – please do not use any unprofessional image as your Facebook profile primacy picture.
This website is fast gaining currency among professionals. What I like the most about About.Me is that it is super simple. You will basically get a single page to present all the information about yourself. Just go a bit creative with the background and the texts and you brand will get another shot in the arm.
Guest Author Bio
Michael Evans is a passionate writer and he is contributing author to Phsacca.com that offers Company Registration services in Cyprus.