How To Promote Your Blog With Word Of Mouth Marketing
I know several bloggers who spend several thousands of dollars on promoting their blog via advertisements, SEO just so they can get more traffic to the blog. I am sure everyone has their own reasoning surround the investment, however I don’t have so many dollars lying around to spend so freely!
This got me thinking about “natural” blog promotion. What if we could get others to promote our blog without any “marketing” pitch?
Andy Sernovitz’s book on Word of Mouth Marketing, made it clear that it’s possible.
Andy describes 5 key elements a word of mouth marketing campaign should have. You can use the same strategy to promote your blog too. Here’s how..
1. Talkers – Find an audience that will talk about your blog
Who will promote your blog to others?
Can you come up with a user profile of an “ideal reader” who might spread the word?
If your audience is interested in your blogging niche, there is a higher chance of them spreading the word about your blog. Additionally, they might also have an audience in a similar niche, so the ripple effect of “spread-ability” increases.
So surround your blogging community with people in a similar niche.
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2. Topics – Give your visitors something to tell others about
Word of mouth marketing in it’s true sense. However, I never wrote the post with the intent of getting “referrals”. I just figured out how to do something and I thought others might find it useful. Little did I know that I was already using some of the elements mentioned in Andy’s book!
What does this all mean? You have to write blog post content that others will WANT TO TALK about! You need to content, that fuel conversation.
I have written several posts in the past on creating “spreadable” content. Check these out, if you missed them.
How To Turn Blog Readers Into Raving Fans Who Happily Spread The Word About Your Blog Content
3. Tools – Create channels for others to spread the work about your blog
How will word of mouth marketing be carried out?
Social media, has made phenomenal impact on word of mouth marketing. Do you have all the necessary channel set up so that it’s easier for someone who wants to talk about your blog to do so?
I have come across a few blog posts, which I really wanted to share with my twitter community, but I couldn’t find the Twitter button in the post! I want to share it but there wasn’t an easy way to do it. I would have preferred just one click and share! I ended up doing not sharing, because I couldn’t spend more than 30 seconds trying to figure out how to!
Here are some related posts,
7 Twitter Retweet Tweaks To Encourage Others To Retweet You On Twitter
4. Take part in the conversation
Don’t just write a blog post and expect it to naturally be referred to. Engage with your audience. Give them a clear call to action, at the end of the blog post.
What do you want your reader to do after they read your post?
Do you want them to comment? Share your post in social media?
It’s also important for you to participate in the conversation. If someone asks a question, reply. Communicate and build relationships.
5. Track word of mouth marketing
Being aware of what others are talking about you is probably the most tedious out of all.
With the ever increase social media channels, unless there is a spike in your blog traffic you might not even realize that people are talking about you!
Find a few areas that you can keep track of. For example, I read every comment in this blog, keep track what happening on twitter, facebook and YouTube.
The main reason I do this is because, I need to know what they think. If my audience thinks that I wrote a crappy blog post, I need to know! Otherwise, I might not be aware of that and might continue with the same style of posts. So it’s important to get feedback and keep improving.
Reading through all these word of mouth marketing elements it all seems so easy! If it was, why don’t we see everyone promoting others people’s content? Well, I believe many blogger lack the TALKERS and the TOPICS. So its important to focus on them more.
All in all, Andy Sernovitz’s Word of Mouth Marketing was an insightful read and I learned a lot that I can apply to blogging.
Thank you for reading this far I hope this post was useful to you. Will you help me promote this post via word of mouth? Please share this post with your audience 😉