How To Turn Blog Readers Into Raving Fans Who Happily Spread The Word About Your Blog Content
You put in a lot of hard work and write a blog post. (I’m referring to ass numbing work here, not scraped content!)
An hour goes by…
You check your statics – 5 visits, 2 tweets, 1 like
A day goes by..
You check your statics – 20 visits, 9 tweets, 4 likes
Disappointing…. because we all want the published content to spread like wildfire.
Your blog traffic depends on how much your community shares it.
So it definitely matters…. whether or not your blog post content gets shared.
This week, I took to the street to find out why ….
What makes people share blog posts? what makes some blog post more sharable than others? and importantly, what can you do to increase YOUR blog post sharability.
Why do people share online (Psychology of sharing online content)
I didn’t have to carry out an online survey with about 2500 people. New York Times already beat me to it! The study uncovered some interesting data that made me go “ah ha….”
People share online
1. To bring valuable and entertaining content to others
94% of people consider how the information they share, will be useful to the recipient
2. To define themselves to others
68% of people share to give and show others, a sense of who they are and what they care about
I think this is more true in Facebook than any other social media medium. Your friends get and idea about your interest. Additionally, it can form an opinion about you(good/bad) in the mindset of your friends.
3. To nourish and grow relationships
Sharing enables us to stay in connect with people we might not otherwise stay in touch with!
78% of people share because it enables them to stay connected to people they may not otherwise stay in touch with.
4. For self-fulfillment.
69% of people share because it allows them to feel more involved in the world
5. To get the word out about causes they care about.
84% of people share because it is a way to support causes or issues they care about
Increase your blog post sharability
1. Produce content that resonates with social sharing motives
Creating content that’s share-worthy has a direct correlation with increasing your social sharing numbers.
If people feel that they want to share, without any encouragement for you… that’s the best sharable content you can every write!
Now, that you know the psychology of why people share online, use that to your advantage.
Give your readers something to react to, take a stand or share findings. Give them a REASON to share. Tweet this
2. Must click headlines and meta descriptions!
In the social media world, headlines and meta descriptions play a powerful role in deciding whether people share or visit the blog post. It should convince people to click!
Don’t give it all away in the headline. Make sure you craft it in such a way that invites someone to click through and read your blog post.
You can improve the click through rate of your social shares by writing a great meta description. Often, it’s the first few sentences or first 100 odd words that are auto generated as this meta description. Make it count.
3. Make the blog post easy to read
You can’t find anyone who’s not busy these days! Even when online, readers are muti-tasking!
If your blog post is not skim friendly, readers will move on. All the effort you put into compiling a good post, even if was shareable will be of no value!
So it’s important that you structure your blog post in away to suit such audience.
I wrote about this a few weeks ago. See Increase Blog Post Readability – Get Your Blog Post Read
4. Make it easy for people to share!
This really is a no brainer but I’ve visited many site which made it near impossible for me to share! If I have to spend more than a couple of seconds looking for ways to share a blog post, I won’t bother. Nor will your readers! Also, there are some social media buttons that don’t work! No wonder, no one shares that posts!
Do you have all the fancy shareable buttons in place?
Studies have uncovered that having the sharable buttons right below the title or next to the title, increases sharing. It’s a simple design tweak you can get done right now, if it’s not in place for your blog.
5. Build your social media communities across all platforms
The level of extent your content gets shared, depends on your social media community and your community’s community .
If you blog about blogging and have a twitter following dedicated to fashion, do you think they will bother to share it ?
Currently, I have about 800 + people who have liked the Better Blogging Ways Facebook fan page. Hopefully, the content I share now, will be shared much more than a few months ago when I had about 100 likes.
So it’s important to gradually build your raving fans related to each social media platform.
6. Leverage your personal social circles
We all depend on someone else to share our work. Others depends on us too!
Don’t be self serving and keep promoting only your content.
Even if others already have a large community, share it. Who knows, they might end up returning the favor.
- So you read a lot today. But can you DO TO INCREASE your blog post shareability?…
- Select 3 articles that you share today (I hope you already shared this post, if not please consider sharing ;-))
- Now, over to the blog post you are about to publish
ask yourself – what benefit will the reader get from this blog post, if they were to share it?
Look back at why you shared it. Which of the New York Times survey reasons apply? Any other reason ?
Often the difference between a flop and viral sharable spread are in the very small details. Hope you will put these into action and see an increase in your blog post sharability.
What has worked for you the best, when it comes to getting more social media exposure?