Keyword Researching Tips That Still Work After Latest Google Updates

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Note: This is a guest post by Vikas who writes for Outshine Solutions that offer SEO services

Internet is the marketing platform where simply with the right application of keywords you can do wonders to your business. Indeed, Keyword Research plays a vital importance in search engine results.
Many people have various beliefs about keywords researching after latest Google updates. Has your blog or website been de-indexed? Or may be it lost it’s position on the first page of Google?

(Click on the image to enlarge the cartoon!)

After the over optimization penalty updates of the Google algorithm, it’s been proved that SEO may be a defeating trend. Suggestions from Google or Matt Cuts is to build a brand image not to find ways to manipulate and rank with keywords.

With the right and appropriate keywords, you can still have a visual appearance in your online customer’s eye. Yes, this is what SEO is.

One of the most common beliefs about conducting keyword research is- “You know with what terms the customer is going to find you”.

Often, this is totally a wrong belief. You only know what your business is; what your site is about, you can easily find it. However, what about the online users who know nothing about your business? How will they come to know about you?

Sure, you can use those keywords that are appropriate from the point of your business, but for targeting online users. However, such keywords will not work, if they don’t what your business is. You have to aim the keywords that are appropriate from the perspective of search engine users too.

For example:
Let’s say you have a business of enhancing online security. At the moment you are applying the keywords “build your customer confidence” or “SSL certificate”. Rather, it should be “Online Security”.

Here, the point of concern is you are aware that your business is to provide security with SSL certificate, but what about the general public who doesn’t know what SSL is.

Google search analytics may not be known by everyone, but the current procedure of analyzing the keyword research is working effectively. The first step towards keyword selection is a bit intimidating; It’s all about figuring out the perfect combination of keywords, to generate massive traffic to your website.

Discover all the keywords

First, try to track all the potential keywords. Analyze all the keywords which you feel your customer will type in its search box when trying to find you. Stress on words which are relevant, but not excessively used.

Not everyone will see your website with the same eyes as you. So get the help of your friends, colleagues, family for their ideas. They might see the your site from a different point of you.

Keyword Research tool

There are many online keyword research tools available in the online market like, Wordtracker, WordStream, Google AdWords Keyword tool, etc

Use them to analyze your keyword list by running through the keyword research tool. You can quickly get an idea how many searches are conducted for that particular word. It is recommended that you never go with highly searched keywords, as the chances for ranking on the first page of Google may be near impossible. Medium and less competitive keywords are to be used at the initial stage. Highly competitive keywords can be used sometimes at long intervals.

An important thing while considering keyword research is to check the potential keyword as per the geographical area of your business. For example, if your business is in Delhi then go for the keywords that will be highly searched according to Delhi.

Remember, from keyword research tools you are not only going to know about the number of searches, but also how competitive the phrase is in terms of ranking.

Finalize your keyword list

A combination of both broad as well targeted keywords should be used. You should have a proper balance of the two. Broad terms are the generic terms that directly describe your business. Targeted terms are specific and have the potential to bring higher search traffic.

Content is not only the place where it is necessary to put the keywords, but also they are used at other places on your website, like:
Title Tag
Meta Description Tag
Headings
Navigational Links

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What do you think about the latest Google updates? Were you affected? Has it changed the way you carry out keyword research?