Ready To Go Viral? Create Viral Content that Spreads Like Wildfire
Note: This is a guest post by Brenda Lyttle.
There is never a guarantee that your content will go viral. “Going Viral” is one of the most challenging aspects of social media marketing. Viral traffic is a great way to get the limelight on your content. It can escalate traffic to your site for a few days. However, it is a known fact that this kind of traffic rarely converts.
Now you might be wondering,
If there’s isn’t much of a chance in generating revenue from going viral then why do you have to go through the hassle of putting in so much of time, effort and money to go viral anyway?
Why You Should Go Viral?
1. To Establish a Brand – As a new website or product, people might not know you. Probably, they’ve heard of your brand. Therefore, when your brand is visible, people will be curious to know about your site, what you do etc. As a result, you get recognition.
2. Extended Branding – When an old and established company wishes to change or extend its image, social media gives it a viral push, thereby changing the perception of the product. In a way, the product is reborn.
3. Search Authority – Social signals are gradually becoming an essential determinant for major search engines like Google and Bing to evaluate ranking of websites. This is a great ‘white hat’ technique that will help you to dramatically improve your search authority because of the inbound links that will associate to your website because of going viral.
4. Analytics – Going viral via social media can be short-lived. It might not be the right indicator of the actual traffic of the website. Still, consistent viral posts can have great sustainable long-term traffic too.
Where Should You Go Viral?
The best places to go viral are those social networking sites that have maximum traffic. They will bring more traffic to your sites. Given below are the two of the best sites for ‘going viral’.
1. Facebook – In this day and age, practically everyone has a Facebook account now. It is the best place for updates, links and to be noticed. However, your content must be interesting enough for people to notice it.
2. Twitter – Good quality tweets sends thousands of visitors to where you send them. People will notice it and click on the links to know more about them.
3. YouTube – Did you know that YouTube is the second largest search engine next to Google? or that about 4 billion YouTube videos are viewed on a single day? Wouldn’t you like an ounce of that traffic!
How Should You Go Viral?
There are three main aspects of going viral.
1. Good Content – Good content that appeal to the masses and make them curious to learn more.
Read How To Turn Blog Readers Into Raving Fans Who Happily Spread The Word About Your Blog Content for more details.
2. Eye-Catching Titles – This is the quickest and the toughest part of viral marketing. Your title has to grab the attention of the reader and stand out. It should also be honest so that the reader is not disappointed.
3. Interactive Content – The content should be interactive and engaging with the type of traffic that the site receives. Therefore, learn about the site audience and build your community. Get involved and ensure that your content is conversational in nature rather than sounding like a boring encyclopedia.
All said and done, remember that social media is all about entertainment. Unless your content is something that really engages with people and lets them have fun, you will not get the kind of viral marketing that you are looking for.
What’s your viral content strategy? Leave a comment below and let us know.
About The Guest Author
Brenda Lyttle is a SEO expert and a freelance writer. She recommends achieving viral marketing goals through seo reseller services from seomiracle.com to make your tasks easier.
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