Tag Archives: Owned media
The Convergence of Paid, Owned & Earned Media

The Convergence of Paid, Owned & Earned Media

With the cultural and technological shifts we see in marketing today comes the need to identify, define, and standardize terms to streamline discussions in our diverse set of ecosystem connections. The Converged Media Imperative a white paper published by Altimeter Group, did a great job in providing details on how brands must Combine paid, owned […]

Related Posts Plugin for WordPress, Blogger...Read more

Content Protected Using Blog Protector By: PcDrome.