The 4 Step Blog Branding Process That Creates An Irresistible Blog Brand
Let’s start with a quick round of questions.
When I say, online video, what brand comes to mind?
When I say, gadgets, what brand comes to mind?
If I say,[insert your blogging niche], what comes to mind?
well, get my point?
There are millions of blogs, blogging about the same topic you are passionate about. One key factor that distinguishes your blog from the rest of the blogs in blogoshpere, is your blog brand.
It’s an important aspect of blog marketing that many bloggers tend to ignore. Are you one of them?
What’s a blog brand?
In simple terms it’s the blog identity; the image of your blog.
Your blogging brand, is a collection of perceptions in the mind of your blog readers.
It’s how they see, feel say about your blog and you as the blog author.
Why branding is important for your blog
- Branding your blog will distinguish from other blogs in your niche.
- A strong brand will attract more traffic and bring in loyal readers.
- Branding will make your blog memorable
- It can lead to more reader engagement and collaboration
- Overall, it will create a strong presence in blogosphere.
Surely that’s sufficient reasoning to build a strong brand for your blog.
Given below are some steps to get started.
STEP 1: Discover
What’s your blog identity? What’s the purpose of your blog?
Why should a reader visit your blog? Importantly, why is it worth their time?
Hopefully, you don’t have to sit under a apple tree and wait till an apple falls on your head to know the answer!
You have to know your positioning statement. This is the main foundation on which your brand is built.
STEP 2: Create
It’s in the name – select a brand identity that you won’t regret later!
For example, in my Facebook timeline page, I have the logo, the url of the blog and a photo of myself linking to the the brand.
At the same time, I have tried to keep the brand consistent. What do I mean by that? You’ll notice that the colors of this blog design and the colors of the Facebook timeline page are similar.
Even for the YouTube videos, I try to use the same theme.
To create a strong blog brand, stay true to the brand you’ve created.
Here are some good reads on Branding, I can recommend.
It’s the personality you portray
If you think that just having a logo and a domain name is sufficient for branding, think again!
Practically, everything you do online (with the use of your blog name/url), reflects how you brand your blog.
Your writing style, how you relate to the audience gradually become part of the blog brand. So be you! A brandable you
Do you want to come off as honest and helpful blogger? or an arrogant, flamboyant blogger?
STEP 3: Communicate
How would others get to your blog brand? You have to become your own PR person! (unless you can afford to hire someone)
What your story? You need to connect with your readers with a compelling story. No, it doesn’t mean that you have to make up one. Just look towards your own experience and I’m sure there is a compelling story lurking around.
One of the best books I’ve read on “business” storytelling is Nancy Duarte’s book, Resonate: Present Visual Stories that Transform Audiences.
Here are a few ideas to communicate your brand
- Use the blog name, url in your guest posts,
- Use the blog logo as a water mark in images
- Add the logo to your ebook,
- create an email with your blog domain,
- Use the blog url in your email along with your social profiles
- Brand your videos
STEP 4: Maintain
To build a strong blog brand you need to be consistent in promoting your brand. Remember that every post you write and the way you write, reflects on how people perceive your brand.
So spend time writing quality posts and make sure that each post you write aligns with the branding of the overall blog brand. For example, don’t write about what your dog ate for dinner etc if it’s not your main niche (the occasional, what my dog had for dinner might work out. However, it won’t be sustainable int he long run ;-))
Creating a brand for your blog is not a one time thing; it’s definitely won’t happen overnight either. You need to have patience and take actionable steps to build brand. Make it an on going practice…
- Is your blog name your domain name? If not, get it RIGHT NOW. Preferably, the .com extension if it’s available
- Evaluate you blog theme. Is it consistent with your branding?
- Revisit your previous blog post. Does it fall in-line with the brand you are trying to promote?
It doesn’t mean you have to transfer your blog to that domain. Simply, redirect the exact domain to your current domain.