The Goldilocks Blogging Approach To Keep Reader Eyeballs Glued To Your Entire Blog Post
Last Saturday, I got talked into babysitting my neighbor’s adorable 4 year old, so they could have their annual (I am told!) “date night” at a fancy restaurant. I may get some tomatoes thrown at me for making this public, but I thought it’s important to let you know that this quarter life girly (me me!) does not hop around thinking about kindergarten stories everyday!
No surprise; Goldilocks and the 3 bears, was the bedtime story of the night. While reading out loud, I knew there was a blog post in the making. Here we go..
Once upon a time, a lovely young girl named Goldilocks, an independent, motivated yet busy professional just returned home from work. She then watched some television and had dinner. Before ending her tiresome day, she opened the RSS reader for some light reading.
As she was browsing through the feeds, she clicked on a link that led her to a strange world, far away deep in the blogosphere forest. Goldilocks was intrigued; she wanted to see more. She clicked on a link that led her to a remote blogosphere location. This land had several Blog motels, operated by a family of bears.
Goldilocks enters the first blog motel. She liked the design and was pondering on getting annual membership. Then she realized that this bear, keeps offering the same re-hashed food menu over and over again.
“Oh my,” thought Goldilocks. “I sure don’t like that. I want to see a fresh new menu, often. I don’t want to visit this blog motel again!”
As Goldilocks walks out, she sees another blog motel operating in the adjoining residence. When Goldilocks entered the blog motel, the owner Mr.Bear himself greeted her. “What a personalized blog motel” Goldilocks was thrilled!
While food menu item was great, she notices that this blog motel doesn’t have any focus. This blog motel offered dessert for breakfast! While this was a tempting offer, Goldilocks realized that it won’t help slim her waist line and decides to move on.
As soon as Goldilocks enters the third blog motel, a sign up form was presented at the entrance door. A bit annoyed, she politely said that she is not interested and walked further into the blog motel. Goldilocks was leisurely reading through the menu items, when again, she was presented with same sign up form again. “What the ………. ?”, thought Goldilocks. She no longer wanted to stay in this blog motel.
Eventually, Goldilocks was frustrated because she was not able to find a suitable blog motel. She thought others who come through this forest territory might also go through similar hardships. So she decided to create a blog motel herself! (It’s called Better Blogging Ways, before you leave, do checkout some menu items it has to offer!)
She had the idea for a long time, but didn’t work on it since the existing blog motels are run by the bear family and she is no bear!
Finally, Goldilocks took up the challenge and decided to offer the right mix of thoughtful insights, variety, and wit.
Importantly, Goldilocks can’t predict what she will write about, but she knows, her visitors will want to read more
All in all, Goldilocks had fun journeying through blogosphere and she lived happily ever after with her blog motel.
~~~~~~~~~~~~~~~~~~~~~~~~ The End ~~~~~~~~~~~~~~~~~~~~~~~~
If you read up to this point, thank you! I’ve managed to deliver on the promise of the headline.
When you read through my other blog posts you’ll noticed that this blog post is slightly different. I tried to use a story as a means of communicating “a concept”. Hopefully, it’s a change you welcomed.
Your readers hunger for variety, but don’t throw in variety, often. Whatever your blogging niche, readers expect to read quality posts that are relevant to their life and work. If your blog post exceed your readers’ expectations, they will be happy to stay longer and come back for more. They’ll probably link to your post through their blog, spreading the news about your great work! (hint hint hint!)
I don’t want you to just read this post an walk away, here’s your action points for you today.
- Incorporate a story type blog post. Here are some quick pointers I learned from Doug Stevenson’s Story Theater Method-Strategic Storytelling in Business
1. Set the scene
2. Introduce the characters
3. Begin the journey
4. Encounter the obstacle
5. Overcome the obstacle
6. Resolve the story
7. Make the point
8. Ask the question
9. Re-state the point
Do you feel comfortable incorporating a story to your blog post? Have you used “story type” blog posts for your blog already? Was it well received by your blogging audience?