This Blog Post Will Teach You Nothing About Blogging!
This blog is all about actionable blogging advice. You are still reading this blog post, despite the title?
But why? I’ve already mentioned up front that you won’t learn anything about blogging in this post.
Yes, there is a point to this post, let me try to get there soon…
On Monday, I was Googling for some research on video marketing (one of my latest hobbies!). In the first page of Google, there was this irresistible title that begged to be clicked! I was allured in without any hesitancy; Went past the heading and into the content of the blog post, only to realize it’s re-hashed content which has already been published elsewhere. Has it ever happened to you?
While the blog post title was cool (I do give credit for that!), the content didn’t add any value at all and I felt “scammed” into reading the post. Do you think I will every visit that blog again?
Don’t get me wrong, I don’t have anything against enticing blog post titles. Along with it, you need to have content that is useful and actionable to the reader. However, most blogger fail to deliver on that promise.
You have to know,
WHAT your reader is looking for when they LAND on your blog post. WHY should they read your post? WHAT VALUE is it to them?
If you don’t understand how people are searching for your blog or product, you won’t be able to grow your blog or profit from it. A study by About.com on consumer behavior reveals 3 distinct search types. See below for my twist on the study
How To Write Blog Posts That Connect With The 3 Mindsets of Search
1. Answer Me Mindset – 46% of all searches
“Give me what I want, nothing more, nothing less.”
People having this mind set required exactly what they ask for provided in a way that lets them to get to it as directly as possible.
Here’s an example post I’ve written targeting the “Answer Me Mindset” audience:
How To Show Your Author Profile Photo Next To Google Search Results (Step by Step Guide)
2. Educate Me – 26% of all searches
“Help me understand the things that matter most and don’t spare any details!”
The people that fall into this category are looking for 360 degrees of understanding, and multiple perspectives on critical topics. They generally search until their goal is accomplished. This type of search could span into long periods of time through related topics.
Here’s an example post I’ve written targeting the “Educate Me” audience:
How To Prevent Copy Paste Bloggers & Auto Bloggers From Stealing Your Blog Post Content
3. Inspire Me – 28% of all searches
“Excite and inspire me about the things I love, but I have an open mind and am ready to be led”
These are the fun “browsy” type of search folks and they are open minded, ready to be excited and inspired by fresh ideas about topics they tend to love.
Here’s an example post I’ve written targeting the “Inspire Me” audience:
When Blogging Seems Likes a Thankless Job, 3 Important Things you MUST remember
As a blogger, it’s important to understand the motivation behind what goes in the mind of a searcher. This helps you deliver products and content, that meet the needs of the user.
Over to you
Open up your draft blog post which you plan to publish next. Just take 5 minutes, to write down the answers to the questions.
- What are the keywords for the blog post?
- Am I offering the people who arrive at my blog WHAT they were SEARCHING for?