Twitter Productivity Tips for the Overly Busy Blogger
Do you often feel like you are not doing enough on Twitter?
You have other more important things to work on and you are not in a position to outsource your twitter activities.
You want to, but you just can’t find the time ?
So what do you do?
This was a dilemma I faced about 10 months ago.
(In one of my previous posts I was deliberating whether bloggers need to create a social media presence in every platform
I wanted to make “connections” on twitter and grow my twitter audience. Given the fact that I do have a enjoyable full time job and I only spend about 45 minutes at night on blogging/social media activities, I was trying to figure out a optimum way to achieve this.
After a few “experiments” I think I’ve found a way to increase my twitter productivity and I’m sharing this hoping it will be useful for you too.
1. Have clear goals on what you want to do with Twitter
Just having a twitter account for the sake of completing social media trilogy isn’t sufficient.
What do you hope to achieve with Twitter?
Is it to build a brand presence on twitter? Generate more sales? Increase lead generation etc
I had 3 things in mind;
1. Engaging with others
Blogging success is built upon the audience. So I wanted to use twitter to extend that platform, reach out to like minded bloggers in my niche and make friends.
2. Share valuable insights
I read a lot! I wanted to share useful web articles, videos etc that others might learn from.
3. Promoting my blog post
Use twitter as another medium to drive traffic to my blog posts.
2. Find the right balance between automation and being “personable”
Being active on Twitter doesn’t always mean you have to manually tweet everything.
I would love if the overlapping area was just one circle!
Overall, you need to find the comfortable balance between being personable and automation. You also need to see how it’s perceived by your twitter audience.
3. Create your twitter automation strategy
I know that some people might frown upon twitter automation. When I say automation, I don’t mean spamming with automated tweets. Even for twitter automation, you need to have a strategy and proper planning.
From the goals you mentioned in in step 1, what can you automate?
Then divide that into further tasks that you can fully automate, semi-automate.
So for me, I know that I don’t want to automate engaging with others. That’s something I want to spend time on, and need to to find the time to!
The other 2, sharing useful content and promoting my blog post can be automated.
Example of a fully automated tweets would be, that every time a new blog post is published, it’s auto tweeted. So my blog posts are promoted on my twitter account and I don’t have spend time on it, except setting it up.
Example of a semi automated tweets would be, When I read a useful blog post or article, I use the firefox plugin for buffer and it will schedule the posting of these tweets.
For more details on specific tools, read 10 Twitter Tools to Increase Your Productivity via slodive.com.
4. Squeezing time for “personable” tweets
A few ways I try to be “personable” on twitter is by
- Responding to any questions/comments
- Giving my feedback on blog posts other has tweeted
- Having “natural” conversation with other twitter users
- Thanking people who have retweets or tweeted my posts (I wish I do this more often)
All of these require some time. The good thing is that you don’t need to sit in front of a computer to do this!
Using a smart phone app or directly accessing twitter site on your mobile you can tweet on the go!
When you are waiting in a queue, traveling somewhere, between meetings! etc
All you need is just 1 or 2 minutes, can if you can scramble about 5-10 of those, you can find the time to be personable on twitter!
I hope this blog post gave you some ideas on how you can be more productive with twitter and still get more out twitter.
Are there any twitter productivity tips you can add? I’d love to hear from you. Leave a comment below.